About Us

v-Pitch provides an interactive video and analytic-based Cloud platform for selling products services and ideas.

History

It’s been said that “necessity is the mother of invention,” and just like any great invention, v-Pitch was developed to solve a real problem for a real salesman.

A businessman was stuck between a rock and a hard place. He wanted to roll out a new Partnership Program that he had developed for his business. Training and hiring new sales people to sell this program to the many potential partners would be too costly, take too long, and would be too difficult to manage. He could have gone out to sell the program himself, but he was only one man; how would he ever be able to meet with all those companies and run his business at the same time? His only solution was to clone himself, and when he brought this dilemma to a group of talented digital marketing experts, that’s exactly what we did.

Team

Michael Castellano – CEO, Founder

Michael Castellano is a Silicon Valley entrepreneur focusing on early-stage, online rich-media and communications companies. Prior to v-Pitch, Michael was the Founder and CEO of Millennial Productions – a media marketing company specializing in video production, website development and online marketing for clients such as Rolls Royce, Panasonic, Samsung, Sun Microsystems, and Stanford University. Prior to founding Millennial, Michael created the first-ever television station at Santa Clara University which today has over 5 Million views on it’s YouTube Channel. Michael graduated from Santa Clara University Cum Laude in three years, receiving a BA in Communications. Michael was also a United States Senate Page for the 107th Congress.

Chris Hubbard – CTO

As CTO and Chief Product Officer, Chris Hubbard brings two decades of product engineering, visual design and UX experience. Chris has held key positions in a variety start-ups. Prior to joining v-Pitch, Chris built and managed several teams of engineers who have created a number of different applications, ranging from data processing and visualization to a very successful application that interacted with shipping carriers to create and track shipping labels. Chris has co-authored several books about programming with PHP, has taught programming and spoken at technology conferences. He’s also been a strategic consultant for a number of large hi-tech companies, analyzing their product positions and recommending ways to revise the products and their market positions.

Robert Fried – CMO

Fortune 500 marketing strategist and author Robert Michael Fried strikes a refreshing balance between making money and making meaning. Fried has spent most of his career directing or repositioning the marketing and sales strategies for blue chip companies such as Motorola, Quasar Electronics, Marantz Stereo, Hansen Juice and Soda, Nautilus Fitness, and a conglomerate that owned Starcraft Recreational Vehicles. He is particularly adept at finding ways to effectively market in a turbulent economic environment. Fried is a sought after marketing executive especially with companies that need to re-store or create added value for their brand.

Michael P. Downey – CFO

Michael P. Downey is a highly regarded corporate executive with a successful track record in creating incremental value for his shareholders. His track record includes identifying viable economic business opportunities and facilitating corporate growth, as well as substantial merger and acquisition experience. Downey offers a veritable wealth of experience serving in various executive positions including Chairman, Chief Financial Officer, executive consultant, and member of the board of directors for several high profile technology companies.

Sales Tool and SaaS Platform

Sales Tools and SaaS Platforms are all about the understanding and creation of leads and clients. v-Pitch's software as a service, or SaaS, is a combination of people, technology, and overall ambition to take what is known about how to effectively share a business's product, good, or service and share it to a target market in a helpful manner. It is a law of nature, that what drives business is sales. At the forefront of this process is the ability to generate new and qualified leads, and that is what having a Sales Tool and Saas Platform is all about. With v-Pitch we will provide you and lead you with the tools necessary to increase revenue and make your sales team and representatives more efficient.

The creation of a successful sales message can involve many different areas of your company. However, it only takes one department, sales, to drive the Sales Tool and SaaS Platform to fruition, with technology and analytics doing most of the footwork for the user. This way, a company can focus on both acquiring and retaining new clients without losing focus on the overall picture of meeting business goals. In this manner, our Sales Tool and SaaS Platform sits in a foothold clearly defined in a space before that of a CRM or ERP.

Sales Tool and SaaS Platform Solutions

The generation and creation of product or service awareness is a difficult hurdle to overcome. Most sales and marketing tools that are offered in the market today are not effective enough to penetrate the barrier of perception needed to turn a prospective lead into a qualified lead, creating inefficiencies. The problem many companies face is what type of media and format to choose in order to cast the widest net possible to reel in the most clients.

Sales Tool and SaaS Platform Solutions for Sales and Marketing

In creating a play-by-choice model for the prospective client using the web as a medium for dissemination of information, the obstacle of media type is somewhat diminished while the negative impact of format is eliminated in giving the receiver a degree of power in choice.

Sales Tool and SaaS Platform Solutions for Activity Management

A Sales Tool and SaaS Platform allows you to see the progress of a prospective lead's education on the matter of the product or service you want to sell and also provides client feedback, giving the Sales Tool and SaaS Platform user the capability to spend the majority of their time on leads that are interested or have reached a point in education where the barrier of entry is less imposing.

Sales Tool and SaaS Platform Peripheries

The Sales Tool and SaaS Platform hits the sweet spot in obtaining qualified leads and clients. From the initial introduction of your business, you begin to understand your clients needs before any attempts at closing without the frictional process of having to educate your clients one-by-one.

Most efficiently run companies have clarity across all aspects of their business, which allows them to act quickly with increased insight, efficiency, and flexibility. By using a Sales Tool and SaaS Platform, companies of all sizes can reduce costs, optimize performance, and gain the insight and agility needed to close leads.

As market conditions continue to change, many organizations must find new ways to stay ahead of the curve. Without powerful, integrated and cost-effective CRM and ERP tools, adapting quickly and remaining competitive are challenging tasks.


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